The international social communication campaign aimed at raising awareness of cardiomyopathies in the population has ended, with the aim of creating a single and global voice for all affected patients. It was the first joint action carried out by Aicarm after its entry into Global Heart Hub, a worldwide alliance between patient associations.
The campaign was launched on a global scale from 20 to 26 June. Planned and financed by GHH, AICARM coordinated its diffusion on the Italian territory, and took place simultaneously in 8 countries (United States, Australia, Great Britain, Spain, Germany, Spain, Holland and precisely Italy). It was centered on awareness of cardiomyopathies.
With the hashtag #cardiomiopatiaconsapevole, our website - via the dedicated page - and our social channels (Facebook, Instagram, LinkedIn and YouTube) offered daily content in Italian that included a video on the appearance of the first symptoms, the importance of family screening and the anatomical characteristics of the different cardiomyopathies (hypertrophic, dilated, arrhythmogenic). All the contents invited the search for a competent medical control on the subject at the onset of the first symptoms, with the invitation to "go to the heart of the matter". #Go to the heart of the question
Visit the page dedicated to the GHH #cardiomyopathyaware campaign